> 50% Of Your Work
Can Be Automated

Welcome to OptiBiz! We integrate growth strategy with affordable IT automation solutions so that you can focus on thriving your business.

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YOU NEED A GROWTH PARTNER.

WE ARE HERE TO HELP!

WE SUPPORT SMALL/MICRO BUSINESSES WITH THE FOLLOWING SERVICES:

Business Process Optimisation

Our solutions streamline operations, save time/resources, enhance efficiency and improve your work-life balance.

Our web development services create stunning sites, boost online presence and drive business growth for a successful digital journey.

Web Development

Software Development

Our software development streamlines processes, boosts productivity and increases profitability through practical, custom solutions.

We also specialize in growth strategy, boosting businesses and revenue through practical and budget-friendly growth hacking techniques.

Growth Strategy

91%

Of SME's using AI say it has made them more succesful.

88%

74%

60%

Of SME's say that LeadGen is their biggest challenge.

Of SME's say automation gives them competitive advantage.

Of SME's are interested in using AI in their business.

With over two decades of dedicated experience in the ever-evolving realms of IT and Cloud, Jean-Pierre stands as a seasoned professional at the forefront of innovation. His journey through the digital landscape has been marked by a relentless pursuit of excellence, making him a trusted authority in a myriad of domains.

Jean-Pierre Solognier,
SmartUp Aruba

Jeremy is catalyst for excellence, growth and sustainability. With a wealth of experience in management systems, sustainable business development, ESG strategy, growth hacking, B2B lead generation, LinkedIn specialist, multi-platform advertising and e-commerce, Jeremy is the trusted partner you need to future proof your business.

Jeremy Croes,

SPINUP & Future Fit

Meet The OptiBiz Ecosystem

Toon, visionary founder of Caribbean Data Challengers, combines business intelligence and Odoo ERP, driving businesses toward data-driven efficiency. CDC, an official Odoo partner, offers bespoke solutions, solidifying Toon's pivotal role in the Caribbean business landscape.

Toon van der Ploeg,
Caribbean Data Challengers

Jairzinno Henriquez,

Grinn Software Development

Jairzinno, the dynamic founder of Grinn.nl, is a seasoned Flutter, Android and iOS Developer with 15 years of expertise in software development. Based in the Netherlands, he thrives on solving challenges, crafting innovative applications across diverse sectors, and passionately sharing his tech insights through public talks and meetups.

Passionate Aruban developer, Morris Hoveling, leaves a lasting impact on the tech landscape with innovative software and payment solutions for entities like Beach Tennis Aruba and Palm Tours, crafting bespoke websites that embody quality, functionality, and a deep connection to local essence.

Morris Hoveling,
Innolink Capital & CX Events

Leading Sopi Mix Studio in dynamic podcast production, crafting compelling narratives for Aruba's diverse content creators. Spearheading innovative strategies at Ingenuity Creative Marketing, specializing in market analysis and impactful storytelling.

Jeff López,
Sopi Mix Studio & InGenuity

WHAT MAKES OPTIBIZ DIFFERENT?

"OptiBiz stands out by seamlessly integrating IT expertise with growth strategy, harnessing AI like ChatGPT to craft tailored automation solutions for small and micro businesses, ensuring they thrive in a tech-driven world. We envision a transformed Aruba through economic and sustainable diversification. We believe in leveraging the digital economy to establish a new economic pillar for the island. By empowering micro and small businesses with innovative automation solutions, we aim to reduce their cost of doing business."

DON'T JUST TAKE OUR WORD FOR IT...

EXPLORE BELOW SOME OF THE WORK WE HAVE DELIVERED

Huisartsen Vereniging Aruba, guided by Jean-Pierre, strategically upgraded to Microsoft 365 Business Premium for improved communication and document management. This transition provided heightened control, secure login protocols and essential tools such as Teams, SharePoint and OneDrive. Board members now engage effortlessly on Teams, critical documents find a centralized repository in SharePoint and confidential files reside securely in OneDrive. Jean-Pierre's expertise played a pivotal role in streamlining internal processes and fortifying security measures, contributing to enhanced operational efficiency.

In the intricate solar industry, European Solar sought scalability through
technology, guided by Jeremy's rare expertise. Despite initial skepticism, Jeremy's immediate grasp of business intricacies led to rapid generation of consistent leads and exceptional messaging responses within two weeks. Entrusting Jeremy with complete marketing outsourcing resulted in a comprehensive overhaul of sales funnels, CRM and management systems. In just six months, Jeremy's strategic guidance propelled the business, injecting a noteworthy €1.3 million in potential deals. This success story exemplifies transformative growth and strategic leadership in the challenging solar sector.

ABC Retail (doing business as Maggy's Aruba), navigating the competitive retail

sphere, tackled the challenge of manual item entry in Counterpoint, their core inventory system. Confronting growing catalogs and inefficiencies, they embraced RPA, deploying bots tailored for Counterpoint's interface. The result? 24/7 operations, swift updates and heightened accuracy. Liberated from manual tasks, employees refocused on strategic roles, fostering innovation. ABC Retail's RPA journey isn't just about efficiency—it's a narrative of elevated employee satisfaction and success in the dynamic retail landscape, an inspiring example for those seeking operational transformation through automation.

Encountering challenges in Lead Generation, Hypherdata, an early-stage tech startup with budget constraints, connected with Jeremy on LinkedIn. Seeking a partner to navigate LeadGen cycles efficiently, Jeremy emerged as the solution. Despite financial limitations, Jeremy provided affordable guidance, imparting best practices and bolstering Hypherdata's confidence. The collaboration alleviated the stress of manual customer outreach, allowing Hypherdata to focus on meaningful conversations. Jeremy's positive energy further enhanced the partnership, making it more than just a LeadGen improvement—it's a narrative of strategic empowerment and confidence-building for Hypherdata in the competitive business landscape.

AUTOMATE & THRIVE

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©2024 | INITIATIVE BY SMARTUP ARUBA, SPINUP & FUTUREFIT | ORANJESTAD, ARUBA